Designing cycling apparel isn’t just about making something look good; it’s about creating something that connects with the rider on a deeper level. At Neo Hyphen, every jersey we create is carefully designed with authenticity in mind, blending creativity with functionality to offer unique cycling kits that stand out on the road.
Our design process begins with one simple principle: we don’t design just for the sake of it. Every kit has a purpose, a concept that speaks to the rider. We don’t want our jerseys to be ordinary; we want them to feel meaningful. Whether it's the bold designs of our limited edition jerseys or the subtle details that make our kits unique, everything has a reason.
One of the core elements of our design philosophy is that we never make a cycling kit unless there’s a solid concept behind it. It's about looking at what cyclists love and incorporating that into the design. Sometimes, it’s inspired by the most random things, like a street sign, a random saying or a moment shared with a fellow cyclist. But, as soon as we find that spark, we’re on it.
We’re not here to chase trends; we’re here to set them. Our designs stay true to the spirit of cycling. We’re always asking ourselves what makes the ride special for cyclists and how can we reflect that in a kit. From the first idea to the final design, we take our time. Every step is intentional. When we look at a jersey, we want it to feel like it has a purpose, not just a good-looking design.
Neo Hyphen jerseys are built on authenticity. That's why we limit our bolder kits to small quantities, making them exclusive and coveted by riders who want something different. Each piece is a statement that reflects the rider’s personality and love for cycling. We’re all about creating unique, custom cycling kits that give cyclists the freedom to stand out from the crowd and embrace their individuality.
Inspiration is everywhere. We’re always thinking creatively, whether we’re out on a ride or having a coffee. We’re never not looking for new ways to break the mould. Our limited edition jerseys, like the "Le Croissant," are a perfect example of how we capture these moments. They combine the love of cycling with the simplicity of good things, like coffee and a fresh croissant after a ride. That’s the essence of what we do: blending the culture of cycling with design that’s meaningful and real.
From brainstorming in the coffee shop to finalising designs and communicating with manufacturers, it’s a journey of trial and error. But that’s what makes the process so rewarding. We’re not just making jerseys; we’re creating cycling experiences that riders can be proud of. Every jersey we release is a part of a bigger story, one that’s driven by creativity, passion, and a commitment to authenticity.
In the end, designing a Neo Hyphen jersey isn’t just about making a great cycling kit. It’s about telling a story, creating something that reflects the rider’s spirit and pushing the limits of design in ways that haven’t been done before. That’s what we’re all about.