Our Story

Our Philosophy : Born to Stand Out

We’re not just here to make cycling apparel, we’re here to empower cyclists and individuals who live with purpose. We help you stand out and express your true self. It’s more than just apparel; it’s about creating a culture that celebrates individuality, sparks boldness, and inspires those who dare to be different.

How it Started

Neo Hyphen was born in the midst of chaos during the COVID-19 pandemic. In a small room at Lexi’s parent’s house, armed with a dream, a bicycle, and an addiction to coffee, Lexi spent months bringing the brand to life. From registering the company to building the online store and developing products, she did it all.

When Neo Hyphen launched, Lexi introduced the All-Seeing Eye jersey, a bold, eye-catching piece that left an imprint on everyone who saw it. Later came the Le Croissant jersey (yes, delicious!) and the Phantom jersey, marking the brand’s evolution into a unique player in the cycling world.

Today, Lexi is joined by her husband, Ricky Hill, and together they continue to build and grow Neo Hyphen into a lifestyle brand that embodies bold creativity, diversity, and connection.

Our Purpose

We are the black sheep of the South African cycling scene and we’re here to challenge the norm. To break the mould. To create something unapologetically bold. Because being ordinary isn’t an option.

Our Vision

Our vision is simple: to become a leading lifestyle brand that fosters a culture of bold creativity, diversity, and connection in everything we do.

Our Mission

At Neo Hyphen, our mission is to empower cyclists and passionate individuals to live with purpose, embracing the freedom to be bold, unique, and unapologetically themselves, on and off the bike.